Hyundai and Kia Renew Partnership with Royal School of Artwork

From the official Press Launch:

IMDC is the house of RCA’s Clever Mobility MA program and leads analysis on the intersection of individuals, mobility and know-how inside a posh and altering city and world surroundings.

Hyundai Innovation Laboratory IMDC Royal College of Art

In 2016, Hyundai Motor UK Ltd and Kia UK Ltd made a donation to ascertain the Hyundai- Kia Innovation Laboratory.

This was the primary industry-funded analysis lab launched at IMDC. The Group and its Hyundai, Kia and Genesis manufacturers partnered with IMDC to foster the artistic exploration of the way forward for mobility. Within the laboratory, the crew collaborates on analysis initiatives that conceive and discover new areas in mobility methods, car design, digital know-how integration and transport experiences.

RCA will host a signing ceremony for the partnership renewal this night at its Battersea campus, which can be attended by alumnus Peter Schreyer, Govt Design Advisor together with firm representatives from Korea.

RCA has a long-standing relationship with Schreyer, who earned a Grasp of Automobile Design at RCA in 1980. Schreyer obtained an Honorary Doctorate from RCA in 2006 and serves on the RCA Alumni Council.

The renewed partnership will assist 4 key areas, together with the Hyundai-Kia Design and Innovation Undertaking, Clever Mobility MA Visiting Design Fellowship Program, Customized Skilled Improvement Workshops and The Hyundai-Kia Scholar Awards.

As a part of the Hyundai-Kia Innovation Laboratory, the interdisciplinary Hyundai-Kia Design and Innovation Undertaking can be carried out with IMDC employees and a specific group of RCA college students. The venture define and path can be mutually agreed by the companions and can be supported by Schreyer within the position of Visiting Professor.

For the Clever Mobility MA Visiting Design Fellowship Program, a lot of designers from Hyundai, Kia and Genesis will go to the IMDC through the yr. Every Visiting Fellow will co-develop a design analysis venture with IMDC colleagues and obtain devoted mentoring assist in design and analysis from the IMDC crew.

4 customized skilled growth workshops can be delivered yearly for the fellows and Group employees. These will concentrate on numerous topics, akin to IMDC metropolis mobility, new car typologies, and future-facing automotive design points, akin to sustainable design and autonomy.

The annual Hyundai-Kia Scholar Awards will present alternatives for your complete RCA pupil group to refine their understanding of mobility challenges and mobility creativity whereas creating an understanding of related {industry} propositions.

Official statements

“The Royal School of Artwork is a spot the place artwork and design be a part of collectively in dialogue, offering an surroundings for college students of all totally different cultures and backgrounds to encourage one another and work collectively,” mentioned Peter Schreyer, Govt Design Advisor to Hyundai Motor Group. “By no means once more in life, can college students work as free-spirited and unburdened as right here.”

“The Hyundai-Kia Innovation Laboratory Epitomises the form of collaborative and industry-focused analysis that we champion right here on the RCA,” mentioned Dr. Paul Thompson, Vice-Chancellor of the Royal School of Artwork. “We thank Hyundai Motor Group for his or her continued assist and stay up for writing the subsequent chapter in our partnership.”

Professor Dale Harrow, Chair of the Clever Mobility Design Centre and Head of the Clever Mobility Design programme added: “I’m delighted that Hyundai Motor Group have agreed to assist the IMDC and the Hyundai Kia Innovation Laboratory with a substantial donation. This can enable us to collaborate on many new analysis and design initiatives over the interval and I wish to thank Professor Peter Schreyer specifically for his continued assist to our self-discipline and training.”

(Supply: Hyundai)